Be the most impactful user researcher

Maximize, measure, and demonstrate your user research impact, every single day

This membership that helps you become a strategic business partner through continuously measuring, tracking, and demonstrating YOUR impact

Get everything you need to and put your ROI on auto-pilot. For everyone, from junior to lead user researchers, to those looking for a new job or promotion/pay rise. Join over one hundred user researchers in becoming strategic.

It can be hugely difficult to understand where you are in your career and how to get to that next level. I’ve been there several times, on both side, as an employee and manager.

So I have created a career framework template that you can use with your manager to help you determine where you are and what skills you need to grow to get to the next level. It lays everything out so there is no confusion and there is a clear and direct path to promotions and pay rises.

We all know that the field of user research is changing — we need to move beyond basic tasks like usability testing and surveys. These tasks will become more democratized or automated through AI. Instead of being scared of this shift (and fighting it), we can instead use it to our advantage to finally move into a strategic space as user researchers.

We can shift into the business space and lead as dot connectors, thought partners, and innovators within our field. We can demonstrate the exact ROI of our impactful research work and showcase our incredible value.

I created exact formulas for you to use to turn research into dollars and clear ROI.

150

user researchers

To become strategic partners, we need to know exactly what skills we have, which we lack, and how to build in the areas we need to excel. Without these skills, we’re left feeling less than confident. However, there is an overload of information out there on which skills to learn and how to learn them.

I created a clear framework and breakdown of strategy and the skills needed for each area, but I went a step further by breaking it into different categories (such as moving from one level to the next or looking for a new job or promotion), and then also have handpicked exact resources you need to enhance your skills in each area, and I’m continuing to create resources for each and every area.

There’s no better place for you to be.

15

promotions

75K

in pay rises

The Proven Impact Framework

After years of struggling to identify, articulate, and demonstrate value as a user researcher, I decided to stop focusing on the external things I couldn’t control (and complaining about my stakeholders) and to create a framework that could help me measure the tangible ROI and value of my work. This framework consists of three major areas:

  1. Strategy

  2. Execution

  3. Activation

We are moving into a new era of our research careers where we need to become strategic partners to businesses, and this framework is centered 100% on that inevitable shift. It empowers you to become a strategic user researcher at your organization and how to pivot your career into this new space.

This membership is the way forward and will guide you in the exact ways to become a strategic and impactful user researcher.

Here’s how it looks:

  • Q1: Build personalized goals and OKRs for the rest of the year and understand your career strategy

  • Q2: Audit and advance your strategy skills and set clear goals with the resources you need to get there

  • Q3: Audit and advance your execution skills and set clear goals with the resources you need to get there

  • Q4: Audit and advance your strategy skills and set clear goals with the resources you need to get there

  • Bonus end of year call to reflect and get ahead on 2026 goals!

Your investment

Spaces limited

£171

Per quarter

  • The impact framework assessment, impact tracker, career framework, and OKR templates

  • Live quarterly kick-off calls and monthly accountability calls

  • Rsources to help you up-skill and calculations to tangibly demonstrate your ROI through a tagged and searchable database

  • Paid-only community space (I’m in the space nearly every day answering questions)

  • Access to my most popular courses

  • Over 40 templates (and counting!)

  • Discounts on user research tools

  • 75% discount to my Substack content for the first year

MOST POPULAR!

£627

Per year

  • The impact framework assessment, impact tracker, career framework, and OKR templates

  • Live quarterly kick-off calls and monthly accountability calls

  • Resources to help you up-skill and calculations to tangibly demonstrate your ROI through a tagged and searchable database

  • Paid-only community space (I’m in the space nearly every day answering questions)

  • Access to my most popular courses

  • Over 40 templates (and counting!)

  • Discounts on user research tools

  • Access to a year of my paid Substack content

  • Access to vetted job listings (whenever available)

  • One free month

 FAQs

  • Yes, of course, you can cancel at any time, and I will honor pro-rated refunds if you are unhappy with your purchase.

  • You will see me and be able to chat in the live calls every month as well as in the community space where I hang out Monday-Thursday (and the occasional Friday) answering questions.

  • I live in the UK, so the call times are typically around 4-5pm UK time, however the community, database, and all other resources operate 24/7.

    All calls are recorded and available for watching at any time.

  • Each quarterly call is geared around planning for the next quarter, depending on what pillar we are focused on. In that call, there will be heads down and group time to brainstorm and share your goals, as well as writing down any impact you’ve had in your tracker.

    The monthly calls are to help with anything you’re struggling with within the given pillar and answer any questions

  • You have access to the materials as long as you are in the membership. Once you cancel, you will lose access.

  • Please email me at nikki@userresearchacademy.com with any questions at all.