Learn and be confident in the skills you need to get started in your user research career.

I remember the first time I decided to be a user researcher ten years ago.  I had just finished a bootcamp from General Assembly and quickly found out two things:

1. I suck at design

2. I loved the idea of user research


But that was enough to get me started down this path of becoming a user researcher. I read a few books and articles, and consulted on some volunteer and personal projects. What that really meant was creating some websites for family and friends and having an excuse to spend time talking to people about World of Warcraft (one of my personal projects).

Yes, I called this horrific survey part of my "user interviews"

One of my first user personas...

I spent a few months doing consultancy work to "build up a portfolio," and then started to apply for jobs.


I applied to 70 jobs. 70. And nothing. I was about to give up but, luckily, I got a job at a tiny start-up. I was so blinded by excitement that I didn't realize what I was walking into. At my first job (well, internship) as a user researcher, I was going to be the only user researcher and my manager wasn't a researcher herself.


Despite my excitement, I quickly realized that I was not ready for all this job needed.

I didn't understand half of what I was supposed to do. And I had absolutely no one to go to. People expected me to know what methods to choose, what questions to ask, how to create an engaging report, the best people to recruit, and how to make research "actionable."


I spent more time Googling user research than I did practicing it. I lost countless nights of sleep before interviews or presentations, tossing and turning. I wondered when people would figure out I was just an impostor this whole time. 


I nearly quit.

I use the term "user journey" lightly here...

I promise to teach you better ways than what I did!

But I'm so glad I didn't. After years of bumbling through, of running our of interviews in tears, recruiting the wrong participants, presenting horrible insights....


I found my way. I learned a lot. And I became the confident and impactful researcher I am today.


I am grateful for the journey that I went on because now I can pass all of those learnings on. 


I built this course based on my previous experience struggling to learn the foundational knowledge I needed to become a user researcher so that you don't have to go through what I did. 


I invite you to this course, to become a confident user research, right from the start,

What you will get
I will take you through everything I wish I knew as a beginner user researcher. You will get my step-by-step process of how I plan, conduct, analyze, and share research with real-life examples.

I have compiled a decade of knowledge, learning, and success as a user researcher and industry leader into this easy to follow, step-by-step course that has already impacted the careers of over 200 user researchers.


The User Research Mastery Course is a self-paced course with: 


  • 9 video modules (over ten hours of content) covering everything you need to feel confident about conducting end-to-end user research projects and being a user researcher
  • A 15-page workbook to help you implement everything you're learning and run your first research project so that you are never starting from scratch
  • Recommended articles, books, and examples (by me!) to go with each module, so you know where to go and how to deepen your knowledge
  • Five templates (the same I use for my own research projects) so you can get started immediately – and feel like a pro while you are at it


If you feel like you are ready to become a confident user researcher, I invite you to join me inside this incredible course to give you the skills you need to jump-start your user research career!

The workbook

A sneak peak of exactly what this course covers
MODULE 1: WHAT IS USER RESEARCH? 

  • Understand how to define user research and what value it brings to an organization 
  • Explore the different methodologies 
  • Understand timelines for a research project 

 

MODULE 2: BEFORE A PROJECT BEGINS 

  • Understand how you will work with different teams 
  • Learn about intake documents 
  • Get tips on how to approach a user research project 


MODULE 3: CREATING A RESEARCH PLAN 

  • Learn what a user research plan is and why we write them 
  • Learn how to turn a research request into research goals 
  • Understand how to choose the right methodology for your project 


MODULE 4: RECRUITMENT 

  • Learn how to identify and write recruitment criteria 
  • Create screener surveys based on recruitment criteria 
  • Explore different recruitment tools and incentives 


MODULE 5: GENERATIVE RESEARCH 

  • Understand what generative research is and why we do it 
  • Deep-dive into 1x1 interviews, including tips on how to interview  
  • Learn how to write discussion guides with conversation-based questions 
  • Learn how to notetake as a moderator and a notetaker


MODULE 6: EVALUATIVE RESEARCH 

  • Understand what evaluative research is and why we do it  
  • Learn how to conduct usability tests through writing tasks 
  • Explore how to measure usability testing through metrics 


MODULE 7: SYNTHESIS AND ANALYSIS 

  • Understand what synthesis is and the different methods 
  • Learn how to debrief with stakeholders and include them in sessions 
  • Learn how to break down research sessions into meaningful data through affinity diagrams 

 

MODULE 8: CREATING INSIGHTS & BRAINSTORMING 

  • Understand what an insight is (and what it isn’t!) 
  • Learn how to write an insight 
  • Reframe findings into opportunity areas through How Might We Statements to help your team brainstorm what to build next 

 

MODULE 9: DELIVERABLES & REPORTS 

  • Learn about the different deliverables and how to choose the best one for your project 
  • Deep-dive into the most common deliverables 
  • Explore the different ways to structure a research report (in more creative ways!) 
  • Get tips on how to share research

Want to see my teaching style before buying?
Results from other researchers:

"This course is the perfect blend of strategic and tactical. I came in with a light understanding of user research and no idea how to do it. After watching these classes, I feel very well equipped to grow my user research abilities."

"The difference between this and other courses is felt in the passion and enthusiasm with which Nikki explores these topics with us. The sincerity Nikki has shows in how thorough and urgent her teaching is, and the depth of all the materials she's developed: it's really hard to get this when trying to find learning opportunities I can afford with my money and time. Two huge thumbs up, I highly recommend this course to anyone starting out in user research!"

"Although I had a good understanding of research theory, Nikki helped me understand user research practice from personal experience, good practice, and real-life examples. For anyone trying to break into the field or UX designers looking to expand their knowledge of the problem space, this is an excellent place to explore the depths of user research."

"I've gained confidence. This week, I have 2 interviews and I actually feel like I can converse about the field and my opinion of UXR without feeling like an imposter. I am happy about this."
"I was so happily surprised at the awesome PowerPoint style lessons. Most UXR are good listeners, so I like the light explanations given by Nikki. And, the visuals are simple and cute. The entire course was very helpful to me."
This is for you if:

  • You want to learn the foundations of user research but aren’t sure where to start 
  • You have tried Googling how to research, but haven’t found clear, structured guidance on how to start running interviews 
  • You want to become a user researcher but don't know which skills to start with first
  • You want to start with a user research case study, but don’t have structure or guidance on how to tackle your first project

This is NOT for you if:

  • You have over 1-1.5 years of user research experience 
  • You need personal, customized support and feedback
  • You want live support or calls
  • You are looking for a mentor or coach to support you and give you feedback

  • Will I be able to conduct research after this course?
    Yes! In this course, you will learn the foundational skills to get you started with conducting basic 1x1 interviews and usability tests. Together, we will build the foundation for you to understand how to properly ask questions and conduct interviews. By the end of the course, you will confidently be able to explain and execute the end-to-end user research process, conduct 1x1 interviews and usability testing, make sense of and share your research findings with team members in an actionable way.
  • Is this course only for user researchers or people looking to become user researchers? I am a UX designer, product manager, developer, or in a different field!
    This course is made for anyone who is interested in either becoming a user researcher or conducting user research at an organization. This course will help you learn the most foundational skills for user research, even without prior knowledge about user research. I have had students from many different industries and roles, such as market researchers, anthropologists, engineers, product managers, artists, business developers, financial advisors, and journalists, find value in this course.
  • What if we’ve never done user research at our company?
    This course is the perfect starting point for you to start conducting user research and setting up a research practice at your company! We will discuss all the basics and foundations you need to start doing user research so you can incorporate it into your organization. Don’t worry - user research can work around the processes and ceremonies already present at your company!
  • How long will I have access to the content I receive from the course?
    Great news! You will have access to the modules, templates, and all other content forever! As long as the course exists, you will be able to access the material!
  • Will there be live calls?
    No, the course is pre-recorded, ready for you to watch and use when you are ready!
  • Will I receive a certificate?
    No. Since this is an online self-paced course, I am not able to assess your skills to a point that I feel comfortable giving a certificate away. Also, certification is not as important as we sometimes think! What matters more is you are able to properly demonstrate your skills!
  • Do you offer any discounts or financial aid?
    I don’t offer any regular discounts and have tried to make this course as affordable as possible
Get Results Or Your Money Back Guarantee!

I've worked with thousands of clients now and seen them get HUGE results. And I know if you do the homework, you will get results too. 


 So I'll offer you this guarantee... if you do all the homework & don't see any results within 30 days... I'll give you your money back. 


 So you can make this purchase with peace-of-mind knowing that you'll get a great return on your investment!

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